Prior to launching their brand into Target retail chains. DwellStudio™ needed to strengthen and broaden their brand for a mass market scale. A new naming structure was created folding the entire product line under one name: DwellStudio™. Along with the new identity and its supporting collateral, a pop-up site was developed to connect new and loyal customers by inviting them to view intimate objects and details of the inner workings of their studio.
Role—Senior Designer, Art Direction
Creative Director—Jeremy Dawkins
Designers—Becca Eley, Scott Vander Zee
Web Development—Christopher Hall
