In order to grow the Verizon Wirless business at Futurebrand, we were asked to develop a series of concepts showing the future of mobile phone packaging. While a customer never sees the packaging until a phone is purchased, we started to think about the larger role of a package and how we could provide customers with a new experience.
The following concepts were presented: take out, user guide, flip.
Role—Senior Designer, Art Direction
Strategy—Peter Bysshe
Creative Director—Wally Krantz
Designer—Aaron Carámbula